University Alliance: Innovating Future Business Competition

On May 10th Kingston University was represented by Marketing Management student Ashema Edwards, hosted at the University of Salford at Media City UK. 

The competition was run by University Alliance and 11 Universities participated. University Alliance are Britain’s Universities for cities and region, committed to providing the high quality teaching that is critical to creating the world’s future leaders and problem solvers. They bring together Universities across Britain and focus on preparing students for a career in industry and the professions.

Ashema Edwards represented Kingston University and pitched her business, Dinky Do Dah, to a panel of five investors, who each had £1000 to give to the competitors and could divide the money anyway they chose.   

Dinky Do Dah is London’s first nail art studio exclusively for kids. They provide fun nail art designs that can be customised to fit any part/event theme. Their nail polish and paints are non-toxic, odour-free and 100% washable so are safe for children to use and won’t ruin any of their clothes.

The judges then deliberated and both Scott Fletcher MBE, ANS founder, and Nadia Fortune Nesbit and Cleveland McCurdy, Cariocca Enterprises invested in Ashema’ s business and offered their mentoring services.  

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