Shell LiveWIRE

Shell LiveWIRE

With £5,000 available each month, the Shell LiveWIRE Smarter Future Programme aims to support young, innovative entrepreneurs to meet the ever-increasing energy and resource needs of a fast-growing population.

The award is open to any entrepreneur aged 16-30 who has been trading for less than a year, or is looking to start trading in the next 6 months, and has an idea that addresses the UK’s future transport, energy, or natural resource challenges, or makes our urban environments cleaner and more sustainable places to work and live in. Pre-start businesses are encouraged to apply, as are university spin-outs, product and urban designers, and other relevant design and engineering graduates with innovative business ideas.

Start-up funding of £5,000 will be awarded to one winner each month. The deadline for applications is the last day of each month and winners of a Smarter Future Award will then be considered for the annual £25,000 Shell LiveWIRE Young Entrepreneur of the Year Award.

Judging Criteria 

Each month, Shell LiveWire awards £5,000 to young entrepreneurs looking to implement innovative business solutions that meet the energy and resource needs of a growing population, in any one of the following four ways:

  • Smarter use of natural resources: By 2030, society will need between 30% and 40% more water, food and other natural resources.
  • Shaping a sustainable energy future: By 2030, energy demand could grow by as much as 50%.
  • Smarter mobility solutions: A rapidly growing urban population will make our cities, public transport networks, roads, ports and airports busier than ever. It is predicted the number of cars on our road will triple to 2 billion by 2050. The big challenge is to reduce the environmental impact that all this extra movement will create.
  • Smarter Cities solutions: The world’s cities already contribute 70% of global carbon emissions, but the number of people living in cities is predicted to grow from 3.5 billion to 6 billion by 2050.

Key Dates

Competition Opens Beginning of every month
Application Deadline Last day of each month
Prize £5,000 (and consideration for annual £25,000 award!)
How to Apply Find out more and apply now!

To Apply

If you want to apply for the Shell LiveWIRE awards, head over to their website and start your application.


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