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Take a trip with Tina – An exciting travel consultancy company

Business: World Study Travels / Take a trip with Tina

Founder: Tina Dahmen

Please tell us about your business/project:

The main purpose of the business is  to educate people through travels.

What inspired you to start your own business/project?

The business was inspired by my personal passion for travel . Over the years I have built great expertise deriving  from  my  own experiences and growth.

What was your biggest fear about starting your business and how have you overcome it? 

Honestly speaking,  I have no fear, I am fully committed to my business and enjoy what I do!

What are you most proud of? – e.g. personal milestones, awards, sales, awareness increase, positive feedback. 

 Most entrepreneurial Kingston University students of the 2015/2016 class provided me with  positive feedback. In addition, many people asked me to create tailor made individual and group travel packages. I get a thrill from keeping my customers happy!

How does your business differ from others? What’s your USP (unique selling point)?

Our 2 new projects don’t exist anywhere yet, that’s pretty unique.

How did you come up with your business name and branding imagery?

World Study Travels is just the perfect name and clearly represents what we offer, everyone understands it  right away. People gave me the nick name ‘Tina travels’ and that’s how I came up with the second brand name.

How have you promoted or marketed your business?

I utilise a number of channels to market my business. I have primarily used social media platforms,physical posters, word of mouth and attended a number of business trade shows. In addition, I continuously use SEO to ensure my business ranks highly in Google search results.

How did you raise funds for your business/project?

I applied to a number of grants and used some of my personal funding initially to get the business going.

Where do you want to be in 5 years?

In the next five years I want to be living and working from Bali, running a cruise and female self-defence course successfully every year.

How did University support you in developing and growing your business/project?

Through the enterprise lectures I met a lot of inspiring people, got to network with great entrepreneurs and received great mentorship. I also received a lot of support through the KU Talent department (allocating interns etc. )

Why do you believe enterprise skills are important? Please give us a brief quote.

“I believe enterprise skills are indispensable. It’s sleeping somewhere deep inside of you, hidden within and needs to be awaken. It grows along the way with your experiences and desires. Connect those two and you will beam like the sun! You just gotta awaken the giant within you and watch her grow!”

Stonehenge tours London – Were the aliens involved?

How can we get in contact with you?


Facebook: Take a Trip with Tina


Instagram: @take_a_trip_with_tina

Youtube: Tina Dahmen

Enterprise Start-Up Fair


The Enterprise Start-Up Fair is held in association with the Global Entrepreneurship Week, the world’s largest campaign to promote entrepreneurship. This year we are inviting many organisations, who focus on entrepreneurship and support start-ups, to introduce their services and provide you with information to help develop an entrepreneurial mind-set or support you in starting your own business.

What is Global Entrepreneurship Week ?

You will have the opportunity to:

  • Meet organisations that provide support for start-up businesses;
  • Network with like-minded people and share ideas;
  • Attend the workshop on how to use social media successfully;
  • And listen to one of our illustrious alumni talking about how to be successful in business!

13.00 pm – Exhibition Open (KHBS Atrium)

Find out how you can get started. Our exhibitors represent a wide range of support for those exploring enterprising ideas, setting up new business, or going freelance. Confirmed exhibitors include : Pivomo, IQ in IT, Satander and many more.


We also have workshops run by guest speakers such as Delia Porter, Nicolle Anderson, Nick Phillips  and Paul Andrews.

14.30 pm – Social Media Workshop (KHBS 3036)

Delia and Nicolle will be sharing their experiences of using social media to grow their clients’ businesses as well as their own. Done well, social media can significantly help businesses to succeed. Come along to find out about the challenges, the pitfalls to avoid, and top tips for success.

16.15 pm – Intellectual Property Workshop (KHFL 1032)

Nick and Paul will be discussing a brief introduction to the main IP rights with some worked examples. With considerable experience in advising clients on data protection, e-commerce, domain names and internet related issues, Nick and Paul’s workshop is not one to miss to protect your trade secrets.

17.45 pm – Iprofile-picnsights with Junior Ogunyemi

What is it that you need to be a successful entrepreneur and what is it like?  Multi-Award winning entrepreneur, author and TedX speaker Junior Ogunyemi shares his lessons as the grand finale to our start-up fair!


Location: Kingston University Business School, Kingston Hill

Time and Date: 17th Novemer 2016 (1:00pm – 8pm)

Book your ticket now

Jerks – An authentic Afro-Caribbean restaurant chain

Business: Jerks

Founder: Rui Daniel

Please tell us about your business/project:

rui cel ent

Rui Daniel (to the left)

Jerk’s seeks to be a lunch and dinner destination for authentic Afro-Caribbean cuisine throughout the UK.  Its menu will feature grilled and fried food, including brown stew chicken, jollof rice and cold, refreshing drinks like powerful ginger and sweet hibiscus.

It will also have a number of vegetarian options such as zesty red beans and rice and sweet fried plantains. I plan to have a strong reputation for excellent customer service. We will develop a customised mobile app to allow busy individuals to pre-order and pick up their food right away.

What inspired you to start your own business/project?

The Afro-Caribbean cuisine is fantastic, however, it lacks representation. Our aim is to change the picture and bring authentic Caribbean cuisine across the U.K.

What was your biggest fear about starting your business and how have you overcome it?

To be honest, none.

What are you most proud of? – e.g. personal milestones, awards, sales, awareness increase, positive feedback.

I recently took part in VOOM, Virgin Media business pitching competition featuring Sir Richard Branson. It is currently one of the most competitive business competitions. Despite being a start-up, I received a significant amount of votes, which clearly shows people, other than myself believe in the idea and would like to see it come to fruition.

How does your business differ from others? What’s your USP (unique selling point)?

There isn’t any other business at the moment in the UK focusing on this particular segment: Authentic Afro-Caribbean cuisine.

How did you come up with your business name and branding imagery?

The business name came from one of my associates. We wanted to come up with a name, that name would be not ambiguous, and attract Afro-Caribbean cuisine food enthusiasts easily. We’re currently working with renowned designers. Our first designs will be available by October.

How have you promoted or marketed your business?

We’ve promoted the idea via social media, Kingston Nest, Kingston’s Enterprise department and word of mouth.

How did you raise funds for your business/project?

I’m still raising the funds. Going to pitching competitions helped me attract the interest of investors. I’ve also tapped into the networks I’ve built in the last 3 years.

Where do you want to be in 5 years?

Our aim is to have at least 15 restaurants open.

How did University support you in developing and growing your business/project?

I took part of the Bright Ideas Competition. Its an annual competition, where entrepreneurs compete by showcasing their ideas and businesses. I managed to be one of the top contestants. Thanks to ‘Bright Ideas’, I’ve been enrolled in workshops, that allowed me to meet incredible entrepreneurs, as well as get my idea refined along the way.

Why do you believe enterprise skills are important? Please give us a brief quote.

“Enterprise skills are key to the broader engagement, and impact skills that employers now look for. In this new era, being great academically is not the only thing. Due to the competitiveness of the market, acquiring enterprise skills put you ahead BY MILES.”









How to Identify, Attract and Keep Your Perfect Target Customer in 5 Steps!

One of the biggest concerns of running a small business is finding new prospects to keep your sales pipelines full. You can panic if you have no systematic plan on how to identify who your perfect customer is, where to find them and how to nurture them to a sale.

Don’t neglect one of the most important aspects of marketing: identifying, attracting and keeping your ideal customer

Here’s how to discover your perfect target customer:

1. Defining the perfect customer

Defining your target customers means identifying the specific needs (“pain points”) and characteristics of the consumers or businesses who you believe will buy your product. This demographic profile for end-user customers can include age, gender, income, occupation, marital status (and family), hobbies and interests. For business markets, you would look at a particular profile, including industry, revenue, location and number of employees.

2. Find the perfect customer

Once you’ve gone through the exercise of identifying your perfect prospects, you need to find them. To do so, you should be where the conversations are. What are your potential customers discussing their issues and problems? Use search engines: Use keywords to search for customer problems that your company targets.

3. Nurture the perfect customer

To nurture a customer successfully, you should not only understand the difference between selling and marketing, but also between suspects and prospects. Marketing gets people who feel the pain your business solves (suspects) to identify themselves. Sales activities present those people (now prospects) with a specific solution to turn them into customers.

4. Market to your suspects

Your suspect list is large. It consists of anyone whose business problem your company can solve. Since it may not be economical to directly sell to each suspect individually, the goal is to get them to self-select. Tactics for this includes: Advertising, Direct e-mail, Trade shows, etc.

5. Market to your prospects

Your prospect list is a subset of your suspect list. It’s much smaller because the customers on this list fulfil three requirements: – You know they have a problem you can solve – They have the money to solve the problem – You know the decision maker

You should touch each of these prospects individually and as consistently as possible through a variety of media. The idea is to be there at the moment when their pain is so great, they must buy something.

If you would like to know more about this topic, visit this page in a bid to gather all required information you need:

The Business Model Canvas

The Business Model Canvas


Template produced by Jonathan Sandling (adopted from original source: Ostewalder 2008)

The Business Model canvass is essentially a one page overview that lays out what your business does and how it achieves it. It is normally displayed as a visual chart containing different elements including customer segments, value propositions, channels etc.


Defining your customer is arguably the most important step in the business canvass model and in business period! Without these guys you have no business in the first place. So how do you do this ?

 – Segment Dimensions  – Identify whether your business has a single or a multi sided market. A great example of this is ‘The Times magazine’. On one hand they serve the reader, writing engaging content to meet their needs, on the other hand they have the advertisers, who provide the revenue that drives the business.

Segment Composition – Above we discussed the segment dimensions, which represent the macro analysis of your customer base. The micro is the type of persona(s) you are trying to reach. The aim of the game here is to be able to visualise the persona in detail! What car do they drive, what’s their age? Try to get as detailed as possible  to know exactly who your business is trying to serve. This step should enable you to have an understanding on what your customer thinks, what they see, how they feel and  most importantly how they use your product/service.

Needs and problems – Ensure that you have identified with existing needs and problems, in addition, know what alternatives that your customers are currently using. The best approach to achieve this is by simply going out there and speaking to people to gain valuable feedback, which in turn will help you improve on the issues at hand.

Value Propositions

This is the collection of products and services your business offers to meet the needs and wants of your customers. Essentially, your value propositions are what make your business unique and what differentiates it from its competitors. Value propositions can be provided in various ways including design, branding, convenience, price etc.


Businesses deliver their value propositions through different channels. Channels? you may ask, these aren’t the ones found on your TiVo or Sky TV remote. Channels are the methods you use to communicate your propositions to your customer segments and the ways to sell to your customer. It is very important to think this part through all the way to the ‘customer journey’, be very specific.  A business can reach its customer segments via its own channels e.g. the store front,  through partners e.g. distributors or  a combination of both.

Customer Relationships

It is vital for any business to define the type of relationship  they wish to build with their customers,  ultimately ensuring its survival and success  . The form of relationship you have with your customer will highly depend on the type of service of product you provide, some  forms of customer relationships include:

  • Personal Assistance– This refers to the customer and employee interaction which is normally performed during a sale e.g. helping you find the right product, after sale e.g. upselling or offering complimentary products, or a combination of both.
  • Dedicated Personal Assistance- A very intimate and hands on personal assistant who handles all the needs of the customer e.g. ‘Apple Geniuses’.
  • Self Service-  This refers to the indirect interaction between customers and staff, utilising technology to facilitate the customer experience e.g. self checkouts in supermarkets.

Revenue Streams

It is pretty self explanatory why knowing the revenue streams of your business is important. At this stage you want to be able to clearly link how your business earns revenue from the value propositions identified earlier. There are a number of ways to generate a revenue stream, some of the most common types:

  • Selling Goods– The most common type is selling ownership rights of a physical product e.g. ASDA.
  • Usage fee– Generating revenue from the use of your services e.g DHS
  • Subscription fee– Generating revenue from selling a continuous service e.g. Netflix
  • Leasing/Renting- Enabling customers to get exclusive rights of an asset for a set period of time e.g. car rentals.

Key Activities

Key activities are the essential things that the business needs to do in order to deliver on its propositions and ultimately make the business work as whole. For example, a product driven company like Apple will invest a lot of time and money in learning about their users behaviours and new techniques to improve their products. Key activities for a business that delivers multiple things to its customer segment may include maintaining superior expertise on the segment, creating or acquiring products and services that ensure competitiveness. For an infrastructure based business this may include making the infrastructure more efficient and reliable for customers.

Key Resources

Key resources are the assets your business needs in place at a greater or more targeted degree than its competitors. The business model canvass proposes three core business types: product, scope and infrastructure.

  • Product Driven– Key resources for product driven business include key talent who posses critical areas of expertise.
  • Scope Driven – This type of business usually has a great depth of knowledge about the particular segment it operates in and implements a repeatable set of processes and in some cases posses infrastructure.
  • Infrastructure Driven- These types of businesses achieve economies of scale and have repeatable processes, for example grocery supermarkets are traditionally infrastructure driven with multiple branches across a region selling the same/similar stock. This type of business’s key resources are physical or virtual infrastructure.

Key Partnerships-

These are the suppliers and contractors that your businesses works with. There are a number of motivations for partnerships for different businesses.  The business model canvas outlines three common motivators including optimisation and economy, reducing risk and uncertainty and acquisition of particular resources and activities.  The important questions to ask here are :

  • Who are our key partners?
  • Which key resources are we acquiring from partners?
  • What are the key activities our partners perform?

Cost Structure

So far the business model canvass has illustrated how the key activities of your business drive and link with propositions and revenue. However, you have to also know how these key activities drive your costs and whether those costs are in alignment with the key value propositions. In addition you must outline whether your costs are fixed or variable as you test out different business models.

If you are a visual learner, click here to watch a video overview of the business model canvass.