Idea validation allows you to save time and money as well as generate interest in your idea. You will also be exposing it to the marketplace. This process will inform you whether or not you should pay a lot of money to create an expensive version of a product that your customers may not even want, need or use.

Here are 5 steps to idea validation in the real world:

Step 1: Brainstorm internally

Step 2: Don’t ask family and friends

Step 3: Choose your interviewees

Step 4: Conduct your informal interview

Step 5: Review and decide

To learn more on idea validation, visit this webpage: https://fizzle.co/sparkline/real-world-idea-validation