Idea validation allows you to save time and money as well as generate interest in your idea. You will also be exposing it to the marketplace. This process will inform you whether or not you should pay a lot of money to create an expensive version of a product that your customers may not even want, need or use.
Here are 5 steps to idea validation in the real world:
Step 1: Brainstorm internally
Step 2: Don’t ask family and friends
Step 3: Choose your interviewees
Step 4: Conduct your informal interview
Step 5: Review and decide
To learn more on idea validation, visit this webpage: https://fizzle.co/sparkline/real-world-idea-validation